| MASTER OF BUSINESS ADMINISTRATION | |
| Course Outcomes | |
| Semester: 1 | |
| Management Concepts and Organizational Behavior (19IMG21C1) | |
| 19IMG21C1.1 | Understand and design an organization PM process i.e comply with law. |
| 19IMG21C1.2 | Explain how the PM system support organization mission and strategy. |
| 19IMG21C1.3 | Compare and contrast various organizational PM programmes |
| 19IMG21C1.4 | Employ job related performance standards and performance indicators that reflect the employees range of responsibilities |
| 19IMG21C1.5 | Assess how to increase employee involvement and how they can contribute to effective performance |
| 19IMG21C1.6 | Identify and communicate appropriate actions with employees e.g. training and development , wage increment ,promotion bonus etc. based on their performance strength and weakness. |
| Managerial Economics (19IMG21C2) | |
| 19IMG21C2.1 | Understand and explain the economic concepts which affect the decision making procedure of a manager for a particular business. |
| 19IMG21C2.2 | Classify the business environment and various business strategies. |
| 19IMG21C2.3 | Compare the different market and business scenarios for appropriate business decision making. |
| 19IMG21C2.4 | Choose the business policy which suits a business type the best. |
| Accounting For Managers (19IMG21C3) | |
| 19IMG21C3.1 | Define accounting system & their application to solve business problems. |
| 19IMG21C3.2 | Discuss accounting principles. |
| 19IMG21C3.3 | Illustrate solutions of practical problems through different accounting techniques and methods of the problems that occur at all aspects of business decision making. |
| 19IMG21C3.4 | Appraise accounting techniques and methods in managerial decision making. |
| Business Statistics and Analytics (19IMG21C4) | |
| 19IMG21C4.1 | Recall the fundamentals of business statistics. |
| 19IMG21C4.2 | Explain the basic concept of business statistics & Analytics. |
| 19IMG21C4.3 | Examine the hypothesis of business analytics by taking managerial decisions. |
| 19IMG21C4.4 | Determine various applications of Business Statistics & Analytics. |
| Operations Management (19IMG21C5) | |
| 19IMG21C5.1 | Define the role of operation management in the organization. |
| 19IMG21C5.2 | Describe the applications of operation management policies and methods. |
| 19IMG21C5.3 | Determine the key factors and their role in the design of an effective operating system. |
| 19IMG21C5.4 | Analyze technique and methods of operation in the current business environment. |
| 19IMG21C5.5 | Evaluate the technique for effective utilization and managing the process to produce good quality products and services at competitive prices. |
| Computer Fundamentals and office Automation tools (19IMG21C6) | |
| 19IMG21C6.1 | Describe the fundamentals of Information Technology and how it helps Management to take better decision making. |
| 19IMG21C6.2 | Categorizing the information need to solve the problems, recovering information and assist management operations |
| 19IMG21C6.3 | Competent to categorize the components of personal computer system, including both hardware and software. |
| 19IMG21C6.4 | Identify the memory management and storage and retrieval process |
| 19IMG21C6.5 | Indicate the types of software including the purpose of application software |
| 19IMG21C6.6 | Creating applications in MS-Word,MS-Excel,MS-Powerpoint and handling operations on the data using MS Access. |
| Business Environment (19IMG21C7) | |
| 19IMG21C7.1 | Define Business Environment. |
| 19IMG21C7.2 | Examine Economic Reforms. |
| 19IMG21C7.3 | Analyze current Industrial Trends. |
| 19IMG21C7.4 | Compare Business opportunities in the rural sector. |
| Business Communication Skills (19IMG21D1) | |
| 19IMG21D1.1 | Describe the basics of communication. |
| 19IMG21D1.2 | Explain the concept of body language and business etiquettes. |
| 19IMG21D1.3 | Develop Listening skills, Interview skills and Presentation skills |
| 19IMG21D1.4 | Apply their knowledge for written communication |
| Semester: 2 | |
| Financial Management (19IMG22C1) | |
| 19IMG22C1.1 | Define financial management & their application. |
| 19IMG22C1.2 | Describe financial management functions. |
| 19IMG22C1.3 | Apply the financial management methods and models. |
| 19IMG22C1.4 | Evaluate practical solutions through different methods of financial management. |
| Marketing Management (19IMG22C2) | |
| 19IMG22C2.1 | Define the marketing environment and its impact on buying. |
| 19IMG22C2.2 | Explain the different system related to sales promotion mix and marketing mix |
| 19IMG22C2.3 | Analyze different strategies in the necessity of different stages of product life cycle |
| 19IMG22C2.4 | Evaluate the different strategies in opting different marketing channel |
| Human Resource Management (19IMG22C3) | |
| 19IMG22C3.1 | Define Human Resource Management and its objectives. |
| 19IMG22C3.2 | Describe the Importance of HRM through its different aspects. |
| 19IMG22C3.3 | Apply HRM planning and policies in the organization. |
| 19IMG22C3.4 | Evaluate HRM Functions and practices. |
| Business Research Methods (19IMG22C4) | |
| 19IMG22C4.1 | Define Business Research & its need in the organization. |
| 19IMG22C4.2 | Describe Business Research Methods. |
| 19IMG22C4.3 | Apply the Business Research techniques. |
| 19IMG22C4.4 | Evaluate different methods of Business Research with respect to their application. |
| IT infrastructure Management (19IMG22C5) | |
| 19IMG22C5.1 | Describe IT infrastructure and its technique being leveraged by business |
| 19IMG22C5.2 | Explain the role of information technology enhancing business capabilities and correcting decision making using data management and data analysis. |
| 19IMG22C5.3 | Determine techniques of business intelligence based on data. |
| 19IMG22C5.4 | Distinguish approach of IT improving global, economic and ethical aspects of business. |
| 19IMG22C5.5 | Justify that IT enabled business achieves organizational goals effectively. |
| 19IMG22C5.6 | Develop HTML programs for Web Designing. |
| Elements of Banking (16COMF3) | |
| 16COMF3.1 | Define the concept banking system as an industry and economic system. Understand the concept of the banking system as an industry and economic system. |
| 16COMF3.2 | Describe the various services offered and various risks faced by banks. |
| 16COMF3.3 | Use of various banking innovations after nationalization. |
| 16COMF3.4 | Evaluate various principles, provisions that govern the Banking sector. |
| Disaster Management-1 (16POLO1) | |
| 16POLO1.1 | Define disaster management & discuss its major trends. |
| 16POLO1.2 | Apply disaster forecasting tools or methods to prepare against disaster |
| 16POLO1.3 | Evaluate disaster relief methods and techniques |
| 16POLO1.4 | Create a plan for reconstruction. |
| Entrepreneurship (19IMG22D1) | |
| 19IMG22D1.1 | Define entrepreneurship & its process. |
| 19IMG22D1.2 | Explain the methods of idea generation and their implementation. |
| 19IMG22D1.3 | Examine the different factors affecting the business plan. |
| 19IMG22D1.4 | Analyze the different steps of entrepreneurial process. |
| 19IMG22D1.5 | Choose the feasible idea to select the business plan. |
| 19IMG22D1.6 | Create the business plan. |
| Semester: 3 | |
| Strategic Management (20IMG23C1) | |
| 20IMG23C1.1 | Define strategic management and their process. |
| 20IMG23C1.2 | Compare the different levels of strategy of organization. |
| 20IMG23C1.3 | Apply knowledge of strategic management theories and concepts to solve business problem. |
| 20IMG23C1.4 | Appraise the problems related to implementation of strategic management. |
| 20IMG23C1.5 | Formulate applications of strategic management in managerial decision making. |
| Corporate Laws (20IMG23C2) | |
| 20IMG23C2.1 | State a sound understanding of the legal aspects of the laws affecting businesses |
| 20IMG23C2.2 | Apply basic legal knowledge to business transactions. |
| 20IMG23C2.3 | Describe current law, rules, and regulations related to settling business disputes |
| 20IMG23C2.4 | Analyze a given business context using basic understanding of the applicable Acts and develop a suitable operational framework |
| Operations Research (20IMG23C3) | |
| 20IMG23C3.1 | Recall basic quantitative techniques |
| 20IMG23C3.2 | Discuss the basic concepts of operation research |
| 20IMG23C3.3 | Compute operation research techniques |
| 20IMG23C3.4 | Explain operation research techniques |
| 20IMG23C3.5 | Illustrate operation research techniques |
| Principles of Economics (16ECOO2) | |
| 16ECOO2.1 | Define economics and Indian economy. |
| 16ECOO2.2 | Explain the Indian economic development and planning exercise in India. |
| 16ECOO2.3 | Examine the different economic problems that exist in the Indian economy. |
| Management of Industrial Relations (20IMG23GH4) | |
| 20IMG23GH4.1 | Understand the conceptual and practical aspects of industrial relation at the micro and macro levels. |
| 20IMG23GH4.2 | Indentify solutions to industrial relation problems based on research and practices. |
| 20IMG23GH4.3 | Understand the different institutions such as employers’ associations, trade unions and industrial tribunals. |
| 20IMG23GH4.4 | Analyze the current and emerging industrial relations and trends. |
| Strategic Human Resource Management (20IMG23GH5) | |
| 20IMG23GH5.1 | Define the role of HR in Strategic planning. |
| 20IMG23GH5.2 | Describe investment perspective of Strategic HRM |
| 20IMG23GH5.3 | Interpret sustained competitive advantage through inimitable HR practices. |
| 20IMG23GH5.4 | Differentiate between Strategic HRM vs traditional HRM. |
| 20IMG23GH5.5 | Evaluate Strategic options and HR decisions. |
| Indian Financial System andFinancial Markets (20IMG23GF1 ) | |
| 20IMG23GF1 .1 | Understand the Indian Financial System and financial markets. |
| 20IMG23GF1 .2 | Explain the role and functions of regulatory bodies of the financial market. |
| 20IMG23GF1 .3 | Evaluate different ways of developing sustainable financial inclusion. |
| Project Management (20IMG23GF2) | |
| 20IMG23GF2.1 | Define basic of project management and understand the life cycle of any given project. |
| 20IMG23GF2.2 | Discuss of guidelines for project management by applying different methods |
| 20IMG23GF2.3 | Examine the scheduling resources and reducing project duration. |
| 20IMG23GF2.4 | Explain human aspect of project management. |
| E-Governance and Framework of ICT (20IMG23GT3) | |
| 20IMG23GT3.1 | Understand the basic functioning of e-government |
| 20IMG23GT3.2 | Apply the technical and management skills in implementing e-governance projects. |
| 20IMG23GT3.3 | Analyse and evaluate assessment framework of e-government projects |
| Enterprise Resource Planning (20IMG23GT5) | |
| 20IMG23GT5.1 | Understand and explain instruments, techniques & application of Foreign Exchange management which helps a manager in running a business |
| 20IMG23GT5.2 | Apply foreign Exchange concepts in finding optimum business solutions |
| 20IMG23GT5.3 | Compare different market scenario, risk involved and choosing appropriate business strategy. |
| 20IMG23GT5.4 | Construct the best suited solution of any business problem. |
| Foreign Exchange Management (20IMG23GI1) | |
| 20IMG23GI1.1 | Understand and explain instruments, techniques & application of Foreign Exchange management which helps a manager in running a business |
| 20IMG23GI1.2 | Apply foreign Exchange concepts in finding optimum business solutions |
| 20IMG23GI1.3 | Compare different market scenario, risk involved and choosing appropriate business strategy. |
| 20IMG23GI1.4 | Construct the best suited solution of any business problem. |
| International Logistics (20IMG23GI5) | |
| 20IMG23GI5.1 | Define logistics infrastructure |
| 20IMG23GI5.2 | Describe intimation procurement |
| 20IMG23GI5.3 | Interpreted basic procedure and documentation for custom clearance |
| 20IMG23GI5.4 | Compare various sources of post shipment finance |
| 20IMG23GI5.5 | Develop facilities for demand exports |
| Customer Relationship Management (20IMG23GM2) | |
| 20IMG23GM2.1 | Explain CRM. |
| 20IMG23GM2.2 | analyze elements of the sales force. |
| 20IMG23GM2.3 | Elaborate click stream analysis. |
| 20IMG23GM2.4 | Differentiate strategies of crm performance monitoring. |
| Services Marketing (20IMG23GM3) | |
| 20IMG23GM3.1 | Explain service Marketing. |
| 20IMG23GM3.2 | analyze determinants of CRM. |
| 20IMG23GM3.3 | Interpret challenges in service innovations.. |
| 20IMG23GM3.4 | Differentiate strategies of pricing services. |
| Development Economics (20IMG23GP2) | |
| 20IMG23GP2.1 | demonstrate familiarity with some central themes and issues of economic development |
| 20IMG23GP2.2 | analyze empirical evidence on the patterns of economic development |
| 20IMG23GP2.3 | demonstrate the understanding of the difference between growth and development and the measurement of inequality |
| 20IMG23GP2.4 | Understand the theories of development |
| Right to Information Act (20IMG23GP3) | |
| 20IMG23GP3.1 | Explain Right to Information. |
| 20IMG23GP3.2 | analyze working of CIC |
| 20IMG23GP3.3 | Interpret the authorities of CIC. |
| 20IMG23GP3.4 | Differentiate the functions of E-Governance. |
| Semester: 4 | |
| B2B Marketing (20IMG24C1) | |
| 20IMG24C1.1 | Define the application ,challenges ,and the dynamic environment of B2B marketing ,including the unique nature of organizational buying behavior |
| 20IMG24C1.2 | Design strategies and structures to effectively serve B2B marketing. |
| 20IMG24C1.3 | Develop business marketing plan for a real local company that mainly targets business customers |
| 20IMG24C1.4 | Apply systemic approach to problem solving & decision making in business market organizations through the use of case studies. |
| CSR and Business Ethics (20IMG24C2) | |
| 20IMG24C2.1 | Analyse the importance of managerial practices as taught by indian Ethos and how they impact the business practices of Today. |
| 20IMG24C2.2 | Understand basic concepts of Business Ethics, Understand values , norms and beliefs. |
| 20IMG24C2.3 | Analyse the role of Values for Managers. |
| 20IMG24C2.4 | Understand ethical issues in Employer employee relations. |
| Training and Development (20IMG24GH2) | |
| 20IMG24GH2.1 | Define the different psychology of training processes in organization |
| 20IMG24GH2.2 | Understand the role of training system and processes in organization |
| 20IMG24GH2.3 | Interpret the effectiveness of various methods and techniques of training in organization. |
| Managing interpersonal andGroup Processes (20IMG24GH3) | |
| 20IMG24GH3.1 | Define the deeper understanding of interpersonal and group processes in organization. |
| 20IMG24GH3.2 | Understand the role of interpersonal communication in organization. |
| 20IMG24GH3.3 | Develop the model to take the different decision making process. |
| Insurance and Risk Management (20IMG24GF1) | |
| 20IMG24GF1.1 | Define fundamental and regulatory framework of insurance sector. |
| 20IMG24GF1.2 | Describe the development of the insurance sector. |
| 20IMG24GF1.3 | Apply the risk management technique in the insurance sector. |
| 20IMG24GF1.4 | Explain marketing strategy of insurance sectors. |
| Management of Financial Services (20IMG24GF2) | |
| 20IMG24GF2.1 | Define financial services. |
| 20IMG24GF2.2 | Explain the regulatory and theoretical framework of financial services. |
| 20IMG24GF2.3 | Interpret the various financial services. |
| 20IMG24GF2.4 | Distinguish among various financial intermediaries and markets. |
| Information Security and Cyber Laws (20IMG24GT2) | |
| 20IMG24GT2.1 | Describe the concepts of Cybercrime and Information security. |
| 20IMG24GT2.2 | Analyse Cybercrime in Mobile and Wireless Devices. |
| 20IMG24GT2.3 | Apply security techniques for a given scenario |
| 20IMG24GT2.4 | Analyse various Cyber Forensic algorithms. |
| 20IMG24GT2.5 | Formulate various modules for cyber security applications. |
| Systems Analysis and Design (20IMG24GT3) | |
| 20IMG24GT3.1 | Memorize the fundamental concepts of system desiging. |
| 20IMG24GT3.2 | Classify the various design of application model in system design. |
| 20IMG24GT3.3 | Apply various level of SDLC for problem solving. |
| 20IMG24GT3.4 | Compare the various implementation of system design. |
| 20IMG24GT3.5 | Evaluate the designing of distributed system. |
| International Marketing Management (20IMG24GI1) | |
| 20IMG24GI1.1 | Explain International Marketing Management. |
| 20IMG24GI1.2 | Analyze determinants of the International Marketing Management environment. |
| 20IMG24GI1.3 | Elaborate 4 Ps of International Marketing Management. |
| 20IMG24GI1.4 | Differentiate different International Distribution Channels. |
| International Trade Theory and Practices (20IMG24GI5) | |
| 20IMG24GI5.1 | Understand and explain International Trade concepts & theories which helps a manager in running a business |
| 20IMG24GI5.2 | Apply trade concepts & policies in finding optimum business solutions |
| 20IMG24GI5.3 | Compare different market scenarios and choose appropriate business policy. |
| 20IMG24GI5.4 | Construct the best suited solution of any trade problem. |
| Integrated Marketing Communications (20IMG24GM1) | |
| 20IMG24GM1.1 | Define Holistic Marketing approach. |
| 20IMG24GM1.2 | Describe the concept of segmentation. |
| 20IMG24GM1.3 | Interpret the various advertising appeals. |
| 20IMG24GM1.4 | Compare various media objectives with complementary media strategies. |
| 20IMG24GM1.5 | Create a good advertising campaign. |
| Sales and Distribution Management (20IMG24GM4) | |
| 20IMG24GM4.1 | Explain Sales Management. |
| 20IMG24GM4.2 | analyze determinants of time management. |
| 20IMG24GM4.3 | Elaborate different sales control processes. |
| 20IMG24GM4.4 | Differentiate different distribution channels.. |
| Social Campaign Promotion (20IMG24GP2) | |
| 20IMG24GP2.1 | Explain Social Marketing. |
| 20IMG24GP2.2 | analyze environment for social marketing |
| 20IMG24GP2.3 | Elaborate the need of social awareness. |
| 20IMG24GP2.4 | Differentiate promotional strategies. |
| Rural Development (20IMG24GP4) | |
| 20IMG24GP4.1 | Define various concepts, approaches and strategies of rural development. |
| 20IMG24GP4.2 | Understand the prospects and problems of rural development in India. |
| 20IMG24GP4.3 | Interpret the effectiveness of various policies and programmes in development of rural areas in India. |
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GANGA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
'A' Grade Institute Accredited by NAAC
Autonomous Institute
Approved by AICTE, New Delhi & Affiliated to Maharshi Dayanand University, Rohtak
Recognized under section 2(f) of UGC Act , 1956
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